Hit! Blog

Hit! Balm founder Larry Miller, finish line of the 2019 Western States 100 Mile Endurance Run
Aching muscles, strained tendons, sprained ankles, blown quads, a blown mind--what makes an ultramarathoner even consider running 100 miles in a day? Hit!Balm creator Lawrence Miller attempts to describe the Why? of taking on the challenge of a lifetime.
NYC Burton Snowboards x Hit! Pop shop
NEW YORK, NEW YORK! Burton Snowboards x Hit! Pop shop. As the go-to choice of action-sports athletes, Hit! CBD is unveiled their new range of high-potency remedial products with a pop-up shop in the Burton flagship store in Soho, New York City.